Fantastic post! I’m just starting out in community management/marketing media and looking to understand how to do it effectively - resources like this post are incredibly helpful. As our company is based inside the US, it’s all a bit new to us. The example above is something that I worry about as well, how you can show your own genuine enthusiasm and share the fact that your product is useful in that case.

Thank you sound check for explaining this exhibit. I attend Montclair State University and could not comprehend why these red totems were make noise and where they came from. I am a long time listener of WNYC and sound check, especially on the way to school.