You might not know what a "sonic logo" is, but you could certainly sing one by heart. Dell's "Bum-bum-bum-bum," McDonald's "Ba-da-da-da-da," and NBC's iconic three-note chime are all examples. Not surprisingly, the Super Bowl also has its own sonic identification - John Williams' 2006 orchestral work, called "Wide Receiver." But every brand occasionally needs an update, and this year, that job belongs to composer and producer Joel Beckerman. He stops by to talk about adding a dubstep beat to a football classic.
Guests:
Joel BeckermanFollow Us
About Soundcheck ®
Soundcheck® is WNYC’s on-air and online destination for new music, live performances and engaging conversations with artists, critics and tastemakers. Listeners start the conversation at Soundcheck.org and continue it with host John Schaefer every weeknight at 9 p.m. on 93.9 FM and WNYC.org.
We want to hear from you! Respond to anything you’ve heard on the show, ask us a question or share a story:
Phone: 866-939-1612
Email: soundcheck@wnyc.org
Twitter: @Soundcheck // Facebook
Comments [6]
Sonic themes are as old as any music. Like the main theme of Beethoven's Fifth Symphony...... If you get past the first four notes, you'll notice that Beethoven took those notes and inserted them throughout the entire symphony. He uses the notes all different iterations - even upside down to create one of the most famous works of music.
que mierda !
Thanks for the correction Stew! All of the tour dates can be found here: http://www.skrillex.com/tour-dates/
This guy and what he does is LOTHSOME.
What did music ever do to deserve this sort of abuse???
Correction: Skrillex plays Roseland tomorrow night and Terminal 5 on Saturday. He has also been nominated for Best New Artist award at this year's Grammy's.
"Sonic branding"????? "Legendary thematic"???? "Epic flavor"?????? What a load of crap. Crass commercialism. And this guy has no clue how laughable he is. Give me a break.
Leave a Comment
Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.