ARTIST: Hooray For Earth
DOWNLOAD: "No Love"
SHOW: Thursday at Knitting Factory ($12)
Noel Heroux has been recording under the name Hooray For Earth in fits and starts since 2005. But the project really crystallized with the 2011 album True Loves – featuring contributions from various members of Brooklyn’s noise-pop scene and a lot of electronic sounds.
Today's download, the track "No Love," showcases these electronic and noise tendencies. But it also shifts wildly. H orn section lends the chorus an analog feel, while the percussion constantly changes the point of emphasis. Is it a little schizophrenic? Yes. But that's pastiche - it's part of the charm.
Download "No Love" by Hooray For Earth above, and watch a video of the band performing "Rolling/Nectarine" in the video below. You can also stream the title track from True Loves below. Hooray For Earth plays Knitting Factory Thursday night.