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Gig Alert: Hollerado

Wednesday, November 24, 2010

Hollerado
"Fake Drugs"
Playing at: Bowery Ballroom (6 Delancey St., L.E.S.)
Info: Tickets ($15) | Directions

Here are four things to know about Hollerado: One, Hollerado has a proven big, loud indie-rock sound. Jack White chose the band to open for his 2009 project, The Dead Weather. Two, Hollerado is Canadian, and tapped fellow Canadian and Kids In The Hall star Dave Foley to parody the controversial founder of American Apparel, Dov Charney (who is also Canadian), in this music video. Three, Hollerado started its very own label, Royal Mountain Records, to release the band’s debut album, Record In A Bag. (The album is just that—a record in a bag. The CDs and vinyl are uniquely packaged in actual Ziploc bags with stickers, prizes and fun goodies.) Four, Hollerado made a ‘human 8-bit’ video to go along with its song, “Americanarama.” The video was all shot in one extremely slow take and features 420 sequences. Check out how the group pulled it off here or download its song "Fake Drugs" above.

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