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The Role of the Preview

Wednesday, December 01, 2010

The new Broadway musical “Spider-Man: Turn Off the Dark” won’t open until next month, but opinions are leaking online. Today: a look at the erosion of the traditional link between theatre reviews and opening night. Guests include Alisa Solomon of the Graduate School of Journalism at Columbia University and David Cote, theater editor for Time Out New York.


David Cote and Alisa Solomon

Comments [4]

Tony from UWS

I work on WICKED. We got negative press in San Francisco but we sold out before we opened.

Dec. 01 2010 02:25 PM
jim oher

i remember there was a concern/ issue of when critics see a production in previews and reviews it before the opening night.
The controversy swirled around WAIT UNTIL DARK with Lee Remick.
hope this is helpful

Dec. 01 2010 02:20 PM
a g from n j

let me see,would michael reidel, be a "flop vulture"....................?

Dec. 01 2010 02:19 PM
Dennis from Rutherford, NJ

I was involved in Nick and Nora in the early 90s. We had 71 previews and were the only thing opening that fall. Talk about being a target! It was the only show that anyone talked about all fall and we took some serious hits. As a consequence we ran for only 9 performances. I'm not sure how much longer we would have run without all the negative attention but it certainly didn't help our reception.

Dec. 01 2010 02:16 PM

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