In Pablo Malaurie’s experience, a lot can be said for online music video.
Last year, his solo debut record, El Festival del Beso, which blends traditional Japanese sounds with South American folk, caught the ear of the French filmmaker Vincent Moon. Moon subsequently made a video of Malaurie in his native Buenos Aires for his Web site La Blogotheque. Moon's short Take Away Show film features Malaurie singing and playing his guitar hauntingly (a la Devendra Banhart) in an apartment and during an evening stroll through the park.
After the video was released, a Japanese art gallery owner wanted to make a Japanese version. Malaurie obliged.
This year, Malaurie took a trip to Romania to score and star in Catalin Mitulescu's film "Loverboy." (Mitulescu originally had the indie-folk band Beirut in mind for the soundtrack, but after seeing Moon's video chose Malaurie instead.) "Loverboy" screened at Cannes this year.
Malaurie's film work also got the attention of the indie folk singer Devendra Banhart, who chose Maularie as his opening act at two Buenos Aires shows.
You can check out Moon's videos featuring Maularie below. In addition to his Barbès show Monday night, Maularie also plays at the Mercury Lounge on Wednesday at the Latin American Music Conference and on Saturday at Nublu.