You might not know what a "sonic logo" is, but you could certainly sing one by heart. Dell's "Bum-bum-bum-bum," McDonald's "Ba-da-da-da-da," and NBC's iconic three-note chime are all examples. Not surprisingly, the Super Bowl also has its own sonic identification - John Williams' 2006 orchestral work, called "Wide Receiver." But every brand occasionally needs an update, and this year, that job belongs to composer and producer Joel Beckerman. He stops by to talk about adding a dubstep beat to a football classic.