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Follow The 'Moneyball': The Rise Of Music Stats

Next Big Sound, a new music analytics firm digs into data to measure success and scout new talent.

Monday, April 08, 2013

Instead of hits, run and errors, Next Big Sound draws connections between YouTube plays, iTunes purchases and Facebook likes. Instead of hits, run and errors, Next Big Sound draws connections between YouTube plays, iTunes purchases and Facebook likes. (Marc Falardeau/flickr)

Musicians have long drawn inspiration from America's pastime, from "Take Me Out to the Ballgame" to Terry Cashman's "Talkin' Baseball" saga and the entire oeuvre of The Baseball Project. But one aspect of the sport -- baseball's obsession with statistics -- has inspired a new service that is turning heads in the music industry.

The analytics company Next Big Sound was recently pegged as "Moneyball for Music" by Forbes, referring to the bestselling book and movie about the use of sabermetrics in Major League Baseball. The CEO and co-founder Alex White talks about how his company is using data to predict tomorrow's buzz bands.

Guests:

Alex White

Comments [1]

Kathleen from Brooklyn

John Schafer, why do you snicker and giggle at the lives and work of artists as if our pursuits are silly and subpar. Your tone when you are discussing the ups and downs of the music business (most recently during your "moneyball" interview with Alex White, just SUCKS.
I still listen to you, but I cannot stand your disparaging, dismissive, incredulous, and elitist tone. UGH!!

Apr. 08 2013 09:38 PM

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