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Watch Will.I.Am And Justin Bieber's Music Video (But Not For The Music)

Friday, August 30, 2013 - 10:28 AM

The new hit video from will.i.am and Justin Bieber may borrow the inventive motion effects from a Japanese group called World Order. The new hit video from will.i.am and Justin Bieber may borrow the inventive motion effects from a Japanese group called World Order.

Have you seen the recent video for the song "#thatPOWER" by will.i.am and Justin Bieber? It's been viewed over 78 million times, so it's a fair question. It's notable for its use of a strange kind of movement that makes people seem like they’re moving in slow-motion in a regular speed world.  You don’t need to watch it very long before you see what I’m talking about:

 

 

Wanna know where they got that cool effect from? It might have been from this Japanese group called World Order, whose Matrix-style effects is just part of an arsenal of synchronized movements:

 

 

Personally, I love the “floating coffee cup” at the 2:05 mark, but there’s a ton of crazy, inventive movements here.

Songwriter David Byrne showed me this video almost two years ago, and while the song itself isn’t much, the story is: David said the leader of the group, Genki Sudo, was a champion mixed martial arts fighter, and when he was finally defeated, he retired and devoted himself to a serious study of music and motion. Some of these moves require both discipline and a martial artist’s strength and body control. 

But I still haven’t figured out how they pull off the move at the 0:50 mark of this video:

 

 

So, good for will.i.am’s crew for bustin’ at least one of these moves on his current video. But there’s obviously more where that came from…

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