The 600-pound gorilla has decided he wants to sit with the music kids. Google is apparently trying to start a new digital music service that uses so-called cloud computing, meaning your music doesn’t live on your hard drive anymore, but out on the internet.
You’d have to subscribe to it, for a reasonable $25 per year, and then you can safely store all your music – whether you obtained it legally or not – in a “locker” up in the cloud.
Lots of details still to be worked out, including how musicians get paid, how much Google will charge for tracks, how big a locker you get… but this will be an exciting development to watch. And I say that not as someone who wasted over an hour last night trying to reopen my daughter’s iTunes account on a new hard drive after the old one died. I say that as someone who likes to watch the behemoths duke it out.
First we’ll be treated to the sight of Google, owner of Youtube, going after the major record labels, most of whom see Youtube as gazillions of dollars in lost revenue, and asking them to buy into their new plan (a plan, remember, that allows you to keep your ill-gotten musical gains). That’ll be doozy. And you thought King Kong vs T-Rex was a fight? What do you think’s gonna happen when Apple/iTunes and Google go toe to toe? Talk about a Smackdown…
Are you looking forward to Google’s cloud music plan? Leave a comment.